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BPA University
The BPA held it's annual University
on 6th June in London. Andrew Parks of Air Business attended
the University, where there is a choice of seminars to suit both
those new to BPA and those who have a strategic interest in the
development of the industry.
Andrew reports a very interesting event, and for the B2B publisher
the topic of e-mail re-registration campaigns was of particular
interest. Publishers have reported very high response rates,
and e-mail has proved to be more cost effective than telephone
or direct mail re-registrations. The 'short format' re-registration
option, where a reader whose demographic profile is less than
3 years old, just has to confirm his desire to continue receiving
a publication rather than re-submit his demographic profile,
was also discussed. Finally the rule changes to include Paid
Subscribers as Qualified Readers were reviewed.
You can contact the BPA by calling (0) 20 7731 2542 via their
web-site at www.bpai.com.
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BPA Rule Changes
- Update
Since the announcement of the BPA
rules changes and resulting changes to the reporting requirements,
R.E.D. have been developing the R.E.D. BPA Module in order to
incorporate the changes with as little impact on our users as
possible.
The changes are now being tested, and details of the release
date will be issued to all users of the BPA Module as soon as
the new facilities are ready.
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Last issue's
winner and chocolate recipient was Anthony from Perspective,
the answer was Reader Enquiry Module
This issues anagram is
Who lost all the hop things?
The first with the correct answer wins a big chocolate bar!
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Good News
R.E.D. have been on holiday
around the world! Jules has just spent another 2 weeks in Barbados
- (he must like it there).
Sam has recently visited Sri Lanka and returned with offerings
of tea.
Those of you who know Emma will be please to hear she has returned
from a holiday in Vietnam and is enjoying caving.
Louise's amateur film club is currently making a short film.
Helen has recently qualified as an Assistant Scout Leader and
has acquired the uniform to boot.
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Marketing/Customer
Services Vacancy
Are you familiar with RED? Interested
in direct marketing?
Good at dealing with customers?
Then, this could be the job for you.
Incomes Data Services, the leading
independent employment specialists are looking for someone to
join their friendly customer services department. Based in the
Barbican/Clerkenwell area, you will be part of the team dealing
with business customers by phone, letter and e-mail. You will
also assist the IDS marketing team by researching the RED subscriber
database and helping with marketing campaigns.
The package includes five weeks
holiday and a generous benefits package.
For more information about this post and how to apply visit our
website at www.incomesdata.co.uk.
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Subscriptions Assistant Vacancy
The London Review of Books, Britain's largest
literary magazine (ABC 37,778), is looking for a subscriptions
assistant.
Tasks involve helping to maintain a large and complex database
held on the RED system.
Ideal for someone who likes order,
is good with computers and would enjoy working as part of a small
friendly business team in central London.
Phone Nicholas Spice on 020 7209
1141, or FAX 020 7209 1151, or e-mail nicky@ lrb.co.uk
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Postage Rates
Change
Royal Mail's 1st and 2nd class postage
rates will not rise before the end of the year. Special Delivery,
some Airmail and Parcel Force services will have price increases,
and these will come into effect on 2nd July 2001.
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JB's Hot Tip
Print That Screen
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It can often be useful to print the
contents of a screen, either to send the information to someone
else, or just to keep a record of setting or controls in something
you have just set up. Many of you will have noticed that pressing
the Print Screen button when your PC is running the Windows operating
system that precisely nothing come out of any printer! Read on…
To capture a screen when running a Windows program: Begin by
pressing the Print Screen button which is the one usually placed
to right of function key F12. Then launch a copy of Word (or
another editor such as Wordpad) and press right-click > paste
(or ctrl-v) and as if by magic the screen display you have just
'captured' will appear and you can then print it by sending the
document to the printer.
If you intend to send a Fax of this document to anybody please
choose the largest font possible which allows the screen dump
to fit on A4 paper so that the letters and digits are legible
on the fax received at the other end! Once you have the screen
in a document you can also e-mail that screen by including the
document as an attachment.
To capture the contents of a window running a DOS program: Sometimes
there is a need to capture the information shown in different
parts of a DOS program. Begin by ensuring that the DOS program
is running in a window and not occupying the whole screen, (use
Alt-Enter). Then right-click on any part of the window title
bar and pick Edit followed by Mark. Select the area of the window
you are interested in, either by use of the down-arrow and right-arrow
keys keeping the shift key pressed all the time, or by dragging
the mouse pointer while keeping the left button depressed. Then
right-click on the title bar again and pick Edit followed by
Copy Enter. Now open an empty Word or Wordpad document and paste
in the window contents you have just selected. Press return to
move the cursor to the beginning of the next available line and
you will be ready to capture more information. (Don't forget
the use of alt-tab to quickly switch between programs!)
When you have finished pasting into the document, select the
whole document with ctrl-a and change the font to a non-proportional
one with Format > Font.
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Wish Granted….
The 'log label' facility in the circulation software has been
extended so that labels can be logged when adding or renewing
subscribers - a good idea from Rob at Maney Publishing.
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E-News |
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The PPA produce a weekly e-mail
newsletter. To subscribe to this FREE service visit www.ppa.co.uk\news\uprequest.htm The service is also available to mobile phones.
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New ABC Rulebook
for B2B Titles
The ABC Standard rules have been completely re-written to make
the rules easier to understand. The rules themselves haven't
changed. The ABC will be sending out the new rulebook and you
can contact them on www.abc.org.uk
or tel: 01442 870800.
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Mailsort
Database Update
A reminder that this should have been applied to any mailings
from the 25th June. - a set of instructions on how to apply the
new database are available from us - just ask. If you want more
information or have not received your disk from the Royal Mail,
you can contact the Royal Mail at 08457 950 950 or via their
web-site www.royalmail.com/mailsort.
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Moving Subscribers
www.ihavemoved.com, is a web- site which enables people to tell
organisations and companies of a change of address. The service
allows users to inform over 600 organisations such as utility
providers, charities, memberships, and publishers. The web-site
is offering companies a free trial period to assess the benefits.
You can get more details from 020 7799 8400.
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International
Addressing Software
Quick Address have announced new software that covers addresses
in Europe, North America and Australia. Several R.E.D. users
run the UK version of Quick Address alongside their R.E.D. software.
QAS are offering a demonstration CD and you can request one by
visiting their web-site at www.addressing-the-world.com or by calling them on 020 7498 7777.
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