R.E.D.
NewsR.E.D.
NewsIn this issue.....
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CONDITIONING MADE TOTAL 2000 A PLEASURE TO ATTEND |
A highlight of the Summer was a very successful Total
Publishing Show at the new Earls Court venue. For those who had
attended previous Total shows the extra space and the air conditioning
were a welcome improvement. The free seminars included a very interesting presentation on paid subscriptions, in three parts. The first part included advice on setting up and analyzing a successful marketing campaign given by consultant Alan Weaver. Jayne Hannaway of Time Inc Europe presented an insight into the behavior of repeat payment method subscriptions (such as Direct Debit) and the advantages of Partnership marketing. Finally, Julian Turner of Electric Word plc presented his views on marketing high value newsletters. |
| We at R.E.D. were happy to welcome so many clients and take numerous requests for our new FREE demo CD. |
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| All change! We said a fond farewell to Nik (the programmer) in August, and are pleased to welcome Sam to the R.E.D. team: | |
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"My name is Sam. I joined R.E.D Computing in September after completing a degree in Computing and Electronics at the University of Central England in Birmingham. I also play the guitar. I am currently working on the Windows version of the R.E.D software." |
| More Good News Helen and Nicola had a very enjoyable day on the IRS boat trip. Thank you IRS for a lovely day cruising from Henley. IRS have been an R.E.D. Subscriptions user for many years and now form part of Charterhouse. Well done to the Institute of Personnel Development on the granting of their Royal Charter. The CIPD are a long-time user of the R.E.D. software for the calculation of Royalties. It is not often that we see our clients on TV, but Nicholas Spice from the London Review of Books was recently on the news commenting on the new Harry Potter Book. Many congratulations to Karen from the RSM on the birth of her baby girl and to Fran on the arrival of her son. Best wishes to both families and we look forward to seeing photos of the bonny babies. A free demo CD of the Windows program is now available, if you would like one give us a call. |
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New Prices Announced
Having held our prices rock steady for past 16 months, we will
be introducing some increases this Autumn.
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WELL TRAINED!
We have issued more than 20 training certificates, at different
levels, over the past few months - is yours up on the wall?
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R.E.D. Go APE
This year - for the first time - we will be at the APE (Advice
for Publishers and Editors) Exhibition at the Novotel, Hammersmith
on Thursday 23rd November. We should have tickets nearer the time,
so let us know if you would like to come along.
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New 'Publication
List' Facilities
For those of you Subscriptions users who have not used a 'Pub-List'
before, it is a facility that allows you to list publication issues.
What is the benefit of this? Well, the most common use is to have
more flexible issue descriptions to print on your letters and
renewals (you could call an issue Spring 2001, for example).
However, recent software developments now mean that you can use
the Pub-List to display the description on the subscription record
screen where you would normally see your start and end issues.
Further more, the Pub-List approach can give you greater flexibility
over the number of issues per year. This is very useful if your
publisher plans to change the frequency of a journal on a regular
basis, and may be of particular interest to academic journal publishers.
If you want any further information about this new facility then
please let us know.
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Situations Vacant:
Circulation Assistant required by Crimson Publishing.
Based in Putney, London, Crimson is growing fast and currently
publish e.business, What Laptop, PC Strategy Games, and Wedding
Day Magazine.
The assistants responsibilities will include data entry into RED
circulation software, administration of subscription records,
answering subscriber enquiries, and reporting.
The perfect applicant would have good knowledge of RED software.
Please contact Lawrence Long, Marketing Manager on 020 8875 5650
for further details.
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Additional Telephone
/ Fax / Email Address Screen
Many Subscriptions and Mailorder users are already using the new
fourth address screen, and the new fields for Telephone, Fax,
and Email. If you wish to start using the new fields then there
are routines that will allow you to swap the information from
the existing fields to the second screen. This has the advantage
of freeing up fields on the first screen for any other information.
If you use them already call to find out how to streamline data
entry.
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User Group Meeting
The SIXTH One! After the success of the last meetings, we have
penciled in the next User Group Meeting for Tuesday 16th of January.
As the size of the meetings has grown beyond the capacity of our
office we will be booking a meeting room in a local centre. More
details to follow….
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Anagram
Anagram: the first to call with the answer wins a BIG chocolate
bar! So True, I was freed!
Last issues answer was Exhibitions and Conferences The winner
was TJ from Perspective.
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R.E.D. Computing Ltd., 37-39 Rookwood Avenue, New Malden, Surrey, KT3 4LY, Tel: 020 8336 1513, Fax: 020 8942 9385, general@redcomputing.com, www.redcomputing.com |
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