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| Jolly things | data protection act | don't forget the big number | exhibitions and conferences | B2B exhibition | |||||
| report74 | user input | paperless DDs |
Paperless Direct
Debits
This sounds too good to be true - but it is now possible to run
Direct Debtis with NO PAPER. Contact BACS via your local bank
for more details.
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Wanted ! Your bright
ideas if you have any news, information, announcements,
profiles, situations vacant, stories, etc you want to see in the
news letter send them to us and we'll put them in.
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ABC Geographical
Analysis
The ABC requires a breakdown of regions and counties from audited
publishers whose circulation is mainly UK. The breakdown requires
all the subscribers in a county to be counted up then put into
a regional total. An RED report created to do this automatically
is now available - call for details.
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Since we have always had a great time exhibiting at the Total
Publishing Show, this year we have decided to have a stand at
Magazines 2000 & B2B as well! This year's exhibition is going
to be at Grosvenor House on 8 & 9 May 2000, so put the date in
your diaries now! We hope that some of you will be able to come
and visit us on stand 192 near the Network Lounge, where we will
be serving the traditional unlimited supply of biccies!
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This issue's Anagram:
Gets Grease A big bar of chocolate awaits the first person to
give us the answer.
Last issues' anagram winner was Christine from IDS. The answer
was 'Millennium Dome'.
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Data Protection Act
1998
The Data Protection Act 1998 was brought into effect on the 1
March 2000 - which will bring the UK in line with the rest of
Europe. It covers information stored on manual, paper rather than
just records stored on computer or other media (including material
gathered from the Internet) - which were covered in the 1984 Act.
It will provide a better definition of the data owner and individual
customers will have the right to ask for a complete printout of
data held on them.
The majority of those who hold data on living individuals will
need to register. Details can be obtained from The Office of Data
Protection Register, Wycliffe House, Water Lane, Wilmslow, Cheshire,
SK4 5AF www.dataprotection.gov.uk, Enquires: 01625 545 745 To
Register: 01625 545 740
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Our roving reporters
share their experiences of exhibitions you may be interested in
Chase Marketing Conference (attended 2nd and 3rd February by Jules
and Nicola) The Charities and Associations Exhibition comprised
of two days of seminars covering topics like IT planning in times
of rapid change, data protection, effective design and print management,
investing for income, event planning, and others which were more
charity centric. You do not need to be from a charity to attend
the event and some of the more general talks are relevant to most
businesses. Details can be obtained from: www.conferencehouse.co.uk.
Marketing Guild Seminar (attended 11th February by Louise) The
seminar was one of several run by the Marketing Guild (www.marketing-guild.com)
and it was attended by about 40 people from a variety of small
to medium companies - software houses, insurance companies, exhibition
organizers, etc… The seminar consisted of a lecture punctuated
by a few short discussions within buzz groups. The lecture centered
on the Principle of Leverage, 7 things in the spectral thinking
paradigm to increase profits: increase responses, improve conversation,
cut waste, enhance frequency, increase size, raise prices and
extend lifetime. The two main parts covered in seminar were how
to increase responses and improve conversion. It was suggested
that you ask you customer what they think of you in a novel way,
so Which animal does RED represent to you?
Customer Service and Support Seminars (we missed this one this
year) A series of free seminars which ran from the 11th -13th
April, in the Olympia, London . It covered a wide range of topics
such as: Knowledgment Management in the Service Industry, It's
People who make the Difference, Staff Recruitment and Retention,
Turning Infrastructure into Business Advantage and E-support and
it's Effective Use. Details can be obtained from: www.cwss.uk.com
Direct marketing (attended 14th and 16th March by Nicola, Jules
and Louise) A free exhibition (although some of the talks were
pre-paid) which offers you a free gift for pre-registering (a
rather nifty free cool bag, wine cooler and cork screw), It ran
along side the New Media Marketing Exhibition, and registering
for one gave you admission to both. The exhibitions ran from the
14th-16th March in the Wembley Conference and Exhibition Centre.
Details can be obtained from: www.directmarketingfair.co.uk
If you have attended an Exhibition, Seminar or Training Course
- don't keep it to yourself - let us know what you thought of
it.
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User Group
 |
We decided to hold the first User Group meeting of 2000 in
our own offices! Fitting fifty or so people into our end room
was definitely a challenge, but it was termed as 'cosy!'. Also
thanks to our programmers who ceremoniously tidied their As always
all attendees received an information pack. This time it included
the London Review of Books' anniversary issue, some fact sheets
on the EURO and Customer Loyalty from Lloyds Bank, and an extract
from a report produced by the PPA on the future of Online Subscriptions.
For the first time ever, we were delighted to introduce an external speaker. Kate Ashley from the Publisher Relations Department of Blackwell's Subscription Agents gave a very interesting talk of the role of a Subscription Agent. This was very informative and was thoroughly enjoyed by all who attended. desks and to Rachael for her tea and coffee making. Kate prepared some interesting fact sheets for us, should you require a copy then please let us know. This was followed by 'question time', an interactive discussion between a panel of users and the audience. A big thank you goes out to all of our speakers who did a very good job of answering all of the questions. The first topic was a clients' experience of using a envelope folding and stuffing machine. Lots of useful first hand information was providing on the pros and cons of having such a machine. The second topic covered was the practical aspects of setting up and administering Direct Debits subscriptions using BACS. Our two speakers were able to give realistic, hands-on information, describing the difficulties involved when setting up BACS, that ultimately are outweighed by the benefits that can be gained in terms of ease of processing and increased renewal rates. The final talks were given by R.E.D. One was on Database management including handy hints on how to maximize usage of your database, and facilities in R.E.D. to make your life easier! Secondly a short talk was given on the benefits of using Windows software. This was followed by special interest group gatherings allowing people to exchange ideas and mutual help. During this session users were also given the opportunity to see a demo of the windows interface of the subs program and talk to all members of the R.E.D. customer services team and the programmers. The next user group will be in approximately six months time. f anyone has a subject that they would like to share with us then don't forget to let us know! |
